Last updated: 1 May 2026
At Automatus Labs, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, contact us, use our services, or interact with our business.
Who we are
Automatus Labs
Email: [email protected]
Phone: 0203 916 6407
If you have any questions about this Privacy Policy or how we use your personal data, please contact us using the details above.
What information we collect
We may collect and process the following types of personal data:
Identity data, such as your name.
Contact data, such as your email address, phone number, and business details.
Technical data, such as IP address, browser type, device information, time zone, and how you use our website.
Marketing data, such as your communication preferences and whether you have opted in to receive updates from us.
Account or service data, where relevant, if you use any client portal, dashboard, or services provided under your agreement with us.
How we collect your information
We collect information in the following ways:
When you fill out a contact form on our website.
When you contact us by email, phone, or other communication channels.
When you request a quote, demo, or consultation.
When you use our website and cookies or analytics tools collect technical usage information.
When you sign up for an account or service, where applicable.
How we use your information
We use your personal data to:
Respond to enquiries and provide customer support.
Deliver our services and manage our business relationship with you.
Process requests, bookings, or account access.
Improve our website, services, and user experience.
Monitor website performance, usage, and security.
Send service-related communications.
Send marketing communications where you have consented to receive them or where we are otherwise permitted by law.
Legal bases for processing
Under UK data protection law, we rely on one or more of the following lawful bases:
Contract — where processing is necessary to provide services to you or take steps before entering into a contract.
Legitimate interests — where we use your data to operate, improve, and secure our business, provided your rights do not override those interests.
Consent — where required, such as for certain cookies or marketing communications.
Legal obligation — where we need to comply with legal or regulatory requirements.
Third-party services we use
When providing our services, we may share relevant data with the following third-party providers:
VAPI — AI voice call processing (USA)
Twilio — SMS and telephony services (USA)
ElevenLabs — AI voice synthesis (USA)
Google LLC — Calendar integration (USA)
n8n GmbH — Workflow automation (Germany)
All providers are contractually bound to handle data securely and in accordance with applicable data protection law.
When we process data on behalf of businesses
If you are a business using the Automatus Labs platform, our system may contact your customers on your behalf via AI voice calls or SMS. In this context, we act as a data processor under UK GDPR and you remain the data controller. You are responsible for ensuring your customers have been informed and, where required, have consented to being contacted. A Data Processing Agreement is available upon request at [email protected].
Cookies and analytics
Our website may use cookies and similar technologies to improve site functionality, understand visitor behaviour, and analyse website performance. You may adjust your cookie preferences at any time through your browser settings.
Your rights
Under UK data protection law, you have the right to:
Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data where we no longer have a lawful reason to hold it.
Object to processing based on legitimate interests.
Request restriction of processing in certain circumstances.
Withdraw consent at any time where consent is the basis for processing.
To exercise any of these rights, contact us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Data retention
We retain personal data only for as long as necessary for the purposes it was collected, or as required by law. Client and account data is retained for the duration of your agreement with us and for up to 30 days after termination.
Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be notified by email or via a notice on our website. The date at the top of this page reflects when the policy was last updated.
Contact us
Automatus Labs
Email: [email protected]
Phone: 0203 916 6407
Website: automatuslabs.com